Clay Chaos
Brand Identity, Marketing Strategy, Social Media
Brand identity, marketing strategy, and social media manager for my side-hustle pottery business.
The initial line of products offered a singular uniquely-shaped bowl.
I met my ceramic bowl production goals and inventory sell down to zero with $6,000 in sales on an 80% gross margin basis -- currently stopped selling on Etsy in 2022.
Marketing strategy included focusing on a niche market on Instagram and attending the appropriate farmer’s markets across Vermont.
Instagram is no longer active.
Packaging included white craft paper bags with black recyclable tissue paper.
