Dove
Multimedia Campaign
Launch the “Show us the real beauty of the person you love” campaign across outdoor ads, audio-visual content, and social media.
Strengthen Dove’s dialogue with women through a fresher, newer, more exciting executional idea.
The objective is to keep building the real, enduring, and intimate connection that Dove has with women by challenging the current perception of beauty.
Take a Polaroid of the person you love and #Showus what you love most about them, whether than be a physical feature or a personality trait.
An event held in NYC that will last a span of a long weekend (Fri-Sun) where women can participate in showing us the real beauty of the person you love.
Spread love among women by placing your Polaroids on the wall. Real beauty is a source of empowerment for women.
Subway, bus, and taxis will be targeted for the outdoor ads.
A 10-second radio ad and a social media strategy will be implemented before, during, and after the event.
Storyboard for a 00:30 after event video.
