BIC Cristal
Outdoor Visual Campaign
A multi-subject outdoor campaign consolidating BIC Cristal brand awareness as an essential tool for writing.
Young teens, digital native. They communicate via social networks and chat. They seldom use non digital tools such as pens.
The objective is to increase the use of the BIC Cristal among a highly digitalized audience.
While the world is increasingly digital, certain traditions remain. The idea of a ‘promposal’ is not only relevant but also resonates with the young, digital audience.
